The Uganda Police Force has taken a firm stance against a controversial commercial advertisement that allegedly portrays bribery involving a traffic officer. Police spokesperson Fred Enanga expressed strong disapproval of the use of a police traffic image in the advert, labeling it as deceptive and harmful to the force’s reputation.
The advertisement in question depicts a scene where a driver is seen purportedly offering a packet of JESA JUS, a popular juice brand, to a traffic officer. Enanga emphasized that this portrayal not only suggests corruption within the traffic police but also promotes the idea of bribery, particularly among children. Such depictions, he stated, contribute to negative perceptions of law enforcement, especially among the youth.
Enanga issued a stern warning to the commercial firm responsible for the advertisement, demanding the immediate removal of the contentious content. “We demand that the commercial firm pulls out the traffic police content or the entire advert and halts any further displays on TV, radios, and other digital platforms,” he emphasized.
Furthermore, the Police spokesperson highlighted the unauthorized use of police imagery and content, underscoring the importance for marketers and advertising producers to obtain proper authorization before featuring such material in commercial advertisements.
In response to the Police’s demands, JESA, the company behind the advertisement, has not yet issued a statement. Enanga made it clear that failure to comply with the directive could lead to legal action by the Directorate of Legal and Human Rights Services.
The Uganda Police Force is resolute in its commitment to upholding integrity and combating any misrepresentation that could tarnish the image of law enforcement. Enanga emphasized that deceptive advertising practices, especially those involving sensitive matters like bribery, will not be tolerated and urged all commercial entities to act responsibly in their advertising efforts.
