The Abryanz Style & Fashion Awards (ASFAs) officially announced the dates for their much-anticipated model casting, in partnership with Joram Model Management (JMM) and now joined by Naomi Campbell’s Agency.
The casting will go down on Sunday, November 9, 2025, at Motiv Bugolobi, where aspiring models from Uganda and across Africa will compete for a chance that could change their lives as they are set to walk on the big stage of ASFAs this year.
According to our reporters, for the very first time, Naomi Campbell’s agency, Women Management, has expressed interest in the ASFAs model search — a move that raises the stakes higher than ever.
“This is an extraordinary opportunity. Not only will models earn the chance to walk the ASFAs runway, but they could also be scouted by one of the world’s most prestigious agencies,” said Joram Muzira, founder of JMM.
ASFAs founder Brian Ahumuza (Abryanz) also encouraged every aspiring model to seize the opportunity:
“The ASFAs have always been about discovering and celebrating talent, but this year, we are opening doors to the world. I encourage every aspiring model to show up on November 9th. This could be the beginning of a remarkable journey.”
The casting aligns with the 2025 ASFAs theme, “The Fashivist”, which highlights fashion as activism and a voice for change.
“By auditioning, models are not just chasing stardom, they are stepping into a movement that’s bigger than all of us,” added Solomon W. Muleyi, Creative Director at Adris Digital Africa, the official organizers.
Now in its 12th edition, the ASFAs remain Africa’s leading fashion platform — celebrating creativity, innovation, and talent while giving African fashion a global stage.
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